Monday, September 26, 2011

Dumbest headline of the year

Tropical Storm IreneImage by NASA Goddard Photo and Video via Flickr
Don't blame Irene for tax hikes. Taxes are going up anyway.




We've still got a few more months before the end of 2011, but Editor Liz Houlton's news copy desk has already written the dumbest headline of the year.


Tax hikes likely


This headline appeared on Page 1 of The Record on the Sunday before last -- over a report exploring the financial impact of Hurricane Irene.

Anyone who has lived in North Jersey for a few years knows property taxes always go up, not down, so tax hikes are always likely, despite the campaign pledges of such politicians as Governor Christie.

As a headline, "Tax hikes likely" should be banned, at least until the first time some genius actually cuts them.

Holes in their heads

That same. Sept. 18 paper wastes the front of the Business section and a half-page inside on the rise and fall of H&H Bagels -- the puniest, most-expensive bagel ever produced in the metropolitan area, one that was clearly inferior to bagels offered by several North Jersey shops.

On B-1, the copy desk couldn't even get the bagel jump correct, referring readers to B-6 instead of B-7.



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5 comments:

  1. For some strange reason, your page counter jumps by 2 every time I click on another article on your page or refresh the page when I use Internet Explorer. It only jumps by 1 for Netscape and Mozilla. You might want to check this out since it could be providing you with skewed page counter results. I'm using Internet Explorer 8, Mozilla Firefox 6.0.2 and Navigator 9.0.0.6. I've noticed this problem for a while now.

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  2. I'm not sure what the problem is, but my site stats and outside stats vary widely.

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  3. To Anonymous:

    I don't sit at the computer all day waiting for comments, so no need to resend. Also, comments are not automatically published. They appear at my discretion.

    ReplyDelete
  4. "Tax hikes likely" is as compelling a headline as "Live creature expects to die in future."

    Serious question, Victor, can you recall a time taxes (municipal, county or state) in Northern New Jersey have gone down?

    ReplyDelete
  5. Not since I moved here in 1972.

    Heads you can look forward to in The Record:

    Sunrise likely
    Nightfall likely
    Winter likely
    Politicians likely will lie

    ReplyDelete

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