Sunday, September 11, 2011

Younger Borg makes a pitch to the rich

Khaleej TimesImage by toyohara via Flickr
A July 2008 front page from the Khaleej Times, which is partially government owned.


Stephanie Rivers is the new director of features for The Record and Herald News, replacing Barbara Jaeger, a feared and despised editor who left or was pushed out around July 1, 2011.


On her LinkedIn page, Rivers says she has "extensive experience in graphics design and fashion."


Rivers work will be most visible in Better Living, the daily features section created by Publisher Stephen A. Borg to replace separate sections for Food and other subjects.


It's unclear whether Borg hired Rivers, whose last job was as editor of Indulge magazine, a publication of an English language newspaper, the Khaleej Times, in Dubai, United Arab Emirates. 


The magazine's mission recalls Borgs' pet project, (201) magazine:

"Luxury magazines come and go, especially in these times of economic woe. But a luxury magazine that strikes the right journalistic chord, resonates with its intended audience, and evokes a passion, if you will, begins a beautiful, satisfying relationship. The reader looks to the magazine to take them on a hedonistic journey filled with items of their desire; the low down on what’s haute and provide them the visual wanderlust that fills a lazy afternoon. Such is the mission of INDULGE magazine. We want to make you lust after the latest accessories, be filled with the desire to travel to distant and not-so -distant lands, be in the know about the efficacy of your purchases on the environment; and anticipate what the next page may unfold. Oxford defines luxury as “the state of great comfort and extravagant living,” and we here at INDULGE define luxury as an “understated yearning for the ‘best-of-the-best’ life. Do join us on our quarterly trek and discover new places to visit, new faces to know, and new treasures to fill your fashionable heart’s desire."








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2 comments:

  1. Did you see the sickening video clip of some rich blonde bimbo showing us the "LOOT" she grabbed when retail giant Target opened their stores on Monday for "The Missoni" for Target designer collection? In a time when more people are out of work than ever, these junior Houswives of New Jersey are just what we need to see. Poorly produced, it looked like I could have shot it with a fliP camera (with no special lighting) It appeared in the (201) magazine section online on Monday.

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  2. They are just the demographic Borg is chasing.

    If you wonder why the economy is in the crapper, it's not because people aren't spending money; it's because employers are refusing to hire more workers, hoping to squeeze as much productivity out of their payroll as possible.

    I don't know how much hiring NJMG has done, but Borg was overheard in the newsroom back in 2007-08 saying he wanted a newsroom where everyone made less than $40,000.

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