Showing posts with label Dumbest Headline of the Year. Show all posts
Showing posts with label Dumbest Headline of the Year. Show all posts

Monday, September 26, 2011

Dumbest headline of the year

Tropical Storm IreneImage by NASA Goddard Photo and Video via Flickr
Don't blame Irene for tax hikes. Taxes are going up anyway.




We've still got a few more months before the end of 2011, but Editor Liz Houlton's news copy desk has already written the dumbest headline of the year.


Tax hikes likely


This headline appeared on Page 1 of The Record on the Sunday before last -- over a report exploring the financial impact of Hurricane Irene.

Anyone who has lived in North Jersey for a few years knows property taxes always go up, not down, so tax hikes are always likely, despite the campaign pledges of such politicians as Governor Christie.

As a headline, "Tax hikes likely" should be banned, at least until the first time some genius actually cuts them.

Holes in their heads

That same. Sept. 18 paper wastes the front of the Business section and a half-page inside on the rise and fall of H&H Bagels -- the puniest, most-expensive bagel ever produced in the metropolitan area, one that was clearly inferior to bagels offered by several North Jersey shops.

On B-1, the copy desk couldn't even get the bagel jump correct, referring readers to B-6 instead of B-7.



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