Showing posts with label Wells Fargo Bank. Show all posts
Showing posts with label Wells Fargo Bank. Show all posts

Wednesday, February 16, 2011

Readers blast big sell-out to bank

Wells Fargo bank in Conrad, Montana with autum...Image via Wikipedia
North Jersey Media Group Publisher Stephen A. Borg is laughing all the way to the bank.

Three letters to the editor of The Record today blast the ad cover wrap for Wells Fargo Bank that hid the front page of the Woodland Park daily on Sunday (A-18).

"Unfortunately, the message is that The Record sold out to Wells Fargo," Nancy Currey of Ridgewood writes. 

"Toying with your readers that way is a dangerous action.... You report on questionable ethics in other organizations; perhaps the [paper's] management should examine what message hijacking your front page for money sends to the public."

Linda Dravin of Westwood notes that the paper's own Business section shows Wachovia/Wells Fargo "offered consistently lower CD rates than ... at comparable banks." Her conclusion is that the money this banking behemoth doesn't pay out in interest to customers is going into advertising.

From Woodland Park, Roz Cohen, who says she is a former newspaper columnist, writes, "I was appalled."

"OK, times are tough," she notes, "and the newspaper industry has been hit hard financially. I get it. However, let's try not to destroy decades of newspaper tradition.

"You should try harder to maintain the integrity of 'The Trusted Local Source' that The Record professes to be instead of chasing the almighty dollar."

A male reader of Eye on The Record said when he saw the ad cover wrap, he knew the paper had hit rock bottom.

I don't know if Letters Editor Charles Saydah received more letters on this subject, but I find it interesting all of the comments published today came from women. Saydah's heading on the letters: "Squandering good reputation."

It's too bad Publisher Stephen A. Borg doesn't read the paper. He loves "the almighty dollar" more than anyone else, especially when he spends it to benefit him and his family at the expense of his employees.

"Newspaper tradition"? His background is marketing, so he wouldn't know what you are talking about. He follows back-stabbing tradition. Witness what has happened to his father, Chairman Malcolm A. "Mac" Borg, the picture of a depressed old man pushed aside by his spoiled brats.

To read the three letters in full, click on the following northjersey.com link:


Today's paper

Here's more breathless front-page news on abuses and excesses at "nearly 600" local authorities, boards and commissions in New Jersey. But, really, who has led he way on uncovering all this high living, Governor Christie or newspaper editors?

James M. O'Neill, an environmental reporter, says DuPont will use vegetable oil to clean up pollution under 450 homes in Pompton Lakes. This A-1 story is another in a series that takes the focus off decades of inaction by federal, state and town officials, courts and the media.

The lion's share of Page 1 goes to East Rutherford Mayor James Cassella and his quixotic effort to collect municipal taxes for privately owned buildings on state land. What was Editor Francis Scandale thinking?

The Record covers another of Christie's dog-and-pony shows at town halls on A-3, with Staff Writer Michelle Lee hyping "his cost-cutting reform message."  

No one asks the governor why he refuses to tax millionaires to help the state out of its financial hole or why the former U.S. attorney seems to have granted an exemption to police chiefs in his campaign to cut salaries of school superintendents and others on the public payroll who make more than him.

Bird brain

In Local -- once the pride and joy of head Assignment Editor Deirdre Sykes -- Road Warrior Columnist John Cichowski unloads more of the minutiae that weighs so heavily on his bird brain.

As with so many columns in the past, Chick didn't have to leave the office to write this one -- off of a news story on new federal standards for street-sign lettering that go into effect in 2012. Why not wait until the signs are up there before writing a column?

He long ago turned his back on his mission to report on commuting problems and mass transit. 

Why, for example, isn't he writing about E-ZPass toll discounts available to readers who use Port Authority crossings, such as the "car-pool discount" that cuts the toll to $2 at any time of the day, if you have a total of three people in the car.

All you have to do is register and use a full-service lane (cash and E-ZPass), telling the attendant you want the "car-pool discount." It saves you $6 at peak travel times and $4 off peak. 

A special Port Authority Green E-ZPass is available to give a separate discount of $2 off peak to drivers of hybrid cars, with no minimum number of people needed.

A second look

Sykes' crack staff has missed or misreported stories recently -- acting more like a cracked staff.

The 90-year-old Korean woman hit by a bus in Fort Lee died later that Friday at Hackensack University Medical Center, according to Cliffview Pilot.com. 

But on Saturday, The Record reported she was in critical condition at the hospital. The paper reported her death on Sunday, acknowledging she died Friday.

The Record failed to report that wounded Paramus Police Officer Rachel Morgan posted a Facebook message from her hospital bed. And it also ignored how smoky transformer lines forced the evacuation of Broadway in Westwood late Saturday afternoon.

See previous post:  
The Record isn't first with 'cover wrap' ad

The Record isn't first with 'cover wrap' ad

Image representing The Walt Disney Company as ...Image via CrunchBase

That four-page ad that was wrapped around the front page and A-section of The Record on Sunday was a first for the Woodland Park daily, but not the first time a newspaper used a full advertising page as a fake front, according  to the Media Buyer Planner Web site.

Media Buyer Planner reports that Disney paid The Los Angeles Times "in the ballpark of $700,000" for a March 2010 cover wrap promoting "Alice in Wonderland," a new Johnny Depp film.

The Times' cover wrap featured the face of Depp as the Mad Hatter superimposed over what looks like headlines and news stories. 

The full-page ad wrap in The Record had lots of white space under the masthead and an odd, italic type face in an odd color, plus a photo at the bottom of the page, that made no attempt to resemble a real front page.

Here is a link to the story in Media Buyer Planner on how The Times blurred the traditional line between advertising and editorial:


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Monday, February 14, 2011

Full-page A-1 ad shocks readers

This is a photo I took myself of the Church On...Image via Wikipedia
Church on The Green, Hackensack, where the dead turned over in their graves when The Record's Sunday edition was wrapped in a four-page advertisement for a bank that carried the usual A-1 masthead, date, price and weather forecast. Publisher John Borg (1922-48) and Editor Donald G. Borg (1932-75) also turned over in their graves. Publisher Stephen A. Borg, an investor with his sister in an Englewood wine bar, broke out the champagne.


Readers were shocked and dismayed by the full-page bank ad that was wrapped around the front page and the entire A-section of The Record on Sunday.

I called the number for display ads listed on A-2 in today's paper and the woman who answered the phone said she wasn't at liberty to disclose how much Wells Fargo Bank paid for the unprecedented sellout of the paper's journalistic mission. She also wouldn't give me "a ballpark figure."

When I asked to speak to a supervisor, she put me on hold, then said she would switch me to the account executive who handled the advertisement, Kimberly Cummings. Then, she put me on hold again. 

When she came back, she said the Circulation Department handled the ad, but couldn't explain why. She then switched me to circulation, where I got the recording readers hear when they want to report a problem with delivery.

So, I wasn't able to find out whether the ad brought in enough revenue to start a new wing on Publisher and Marketing Wizard Stephen A. Borg's 8,500-square-foot home in Tenafly, the one on Churchill Road he bought in 2007 with a $3.65 million company mortgage. 

Several months later, Editor Francis Scandale announced layoffs in the Hackensack newsroom.

New role for Mac

Now that Borg has shattered a huge barrier between advertising and journalism, I full expect him to try to sell an ad on the back of his father, Malcolm A. "Mac" Borg, the chairman of North Jersey Media Group who was pushed aside by him and big sister Jennifer.

Mac can wear one of those sandwich boards over his cashmere overcoat and walk up and down Main Streets -- in Fort Lee, Hackensack, South Paterson and elsewhere -- and advertise Mercedes-Benz cars and delivery trucks, Tofutti, Verizon's iPhone, Fresh Direct grocery delivery and other businesses that have appeared in highly promotional business news stories or ads.

Paper as ad agency

At the gym this morning, one reader commented: "It's not a newspaper. It's an advertising agency."

A woman who subscribes to the paper said about the ad, "I was shocked." Both said they had never seen anything like it in The Record or any other newspaper.

We don't know Scandale's reaction to the ad, but the editor with the flawed news judgment long ago rolled over and played dead for the business side. 

Witness how he didn't peep when money for ergonomic furniture for the news copy desk in Hackensack was cut from the budget. What did he care? Most of the copy editors were among the older newsroom employees he held in disdain.

Today's front page

Reporters continue to slant stories to make Governor Christie look good. Today, two front-page stories report on  1) a battle over toll money from the New Jersey Turnpike and Garden State Parkway, and 2) Christie's $8 million in savings from cracking down on public boards, authorities and commissions.

In the main element on Page 1, the Legislature wants to "roll back part of a toll hike" scheduled for 2012, and pass the savings on to drivers. But Christie wants to use all $1.25 billion to prop up the nearly bankrupt Transportation Trust Fund. (The main headline uses the word "rescind" or cancel, contradicting the lead paragraph.)

Staff Writer Karen Rouse, who has now assumed the mantle of worst transportation reporter from Tom Davis, who left the paper, pads the story with an eye-glazing discussion of bond covenants, but completely omits mention that for more than a year, Christie has refused to raise the low gasoline tax -- the traditional funding source for road, bridge and mass-transit improvements.

Of course, any such hike in the gasoline tax would fall disproportionately on Christie's rich buddies and supporters in their gas-guzzling limos and SUVs.

And what's the big deal over an $8 million savings? Why doesn't the paper publish a story on how many tens of millions would be raised by a millionaire's tax Christie refuses to impose, and how many of those millionaires support the governor financially?

Reviving black news

There have been a lot of stories about African-Americans during Black History Month, but few during the other 11 months of the year. The large black community in Hackensack, Teaneck and Englewood, for example, is virtually ignored during the year, unless members are charged with crimes.

The story about strong growth in black businesses on A-1 today contrasts starkly with all the stories in the Business section on wealthy white business owners discussing how they plan to get richer.

Screw the Arabs

This is local news? A filler story on the Meadowlands Racetrack appears on the front of head Assignment Editor Deirdre Sykes' Local section today, as does a big photo and story about two Orthodox Jews who got married at Citi Field, but a rally by more than 150 Arab-Americans in Paterson is shoved back to L-6. 

Staff Writer Monsy Alvarado even quotes the same Egyptian-born Franklin Lakes man who was quoted by other Record reporters in an A-1 story on Saturday about the changes in Egypt.

Did you read the story about the Mets fans who got married at the ballpark? Don't you love how Orthodox Jewish men still treat women like pariahs? 

According to the overlong story by Zach Patberg, one of the so-called challenges they faced was "rigging up separate dance floors" for men and women, which I take to mean men and women were not allowed to dance with each other, similar to their strict separation in synagogue.

Why is Sykes celebrating this kind of mistreatment of women?

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Sunday, February 13, 2011

Greedy bank, greedy publisher

The former Tenafly Railroad Station, currently...Image via Wikipedia
Publisher Stephen A. Borg lived in a $2 million home in Tenafly, above, but bought a bigger one.

Ads on Page 1 and section fronts are common in The Record of Woodland Park and many other newspapers as readership falls. In January, a luxury car dealer's ad appeared day after day on the front of The Record's Local section -- above the fold -- as part of the month-long 2011 People to Watch series.

That precedent was followed today by an unprecedented sellout, one which shatters the traditional balance between news and advertising-- a four-page ad wrapped completely around the front page and the entire A-section. How much did Wells Fargo Bank pay for it -- $100,000, $150,000?

How long will that delay the inevitable? It's a few drops in the bucket compared to the $3.65 million Publisher Stephen A. Borg sucked out of North Jersey Media Group in the form of a company mortgage to buy a McMansion in Tenafly. He should change his middle name to avaricious.

Robbing readers

I was initially confused by the Herald News bag that held my newspaper today. Unfolding the main sections, I saw The Record masthead with lots of blank space under it.  Then I caught sight of the word "Wachovia" in an odd type face, with an odd, reddish color to boot.

At least, the advertising department made no effort to disguise the bank's feel-good message as news or make it look like Page 1 with tightly arranged headlines, stories and photos. And, truth is, today's front page is nothing to crow about.

Most of A-1 today is wasted on Bergen County's Equestrian Center and dysfunctional Improvement Authority, a story that belongs in the Local section.

Women play second fiddle

An important cancer-treatment story for women is shoved down to the bottom of the page, and Editor Francis Scandale squandered an opportunity to package it with an A-3 story on two female legislators who want to repeal antiquated laws that affect women.

Head Assignment Editor Deirdre Sykes' Local section continues to puzzle readers with much ado about nothing. 

More Jewish news

If Orthodox Jewish children observe the Sabbath, they can't compete in sports on that day. Why were two reporters and a photographer assigned to explore that so-called issue? 

One of the staffers, Giovanna Fabiano, hasn't had any municipal news from her Englewood beat since Jan. 22. Maybe she and Sykes believe covering Orthodox Jews is covering the city.

Road Warrior John Cichowski devotes an entire column to the death of one man at an intersection in Franklin Lakes, but doesn't ask why the car he was driving didn't have safety features that could have saved him. That car brand is an advertiser, of course.

The Business section today reads like advertisement -- a lead story on iPhone toy apps, a column on Fresh Direct grocery delivery and another on Tofutti Brands. Those reporters really know how to sell a story.

Here's real agita

If you want to experience heartburn, turn to Restaurant Reviewer Elisa Ung's "The Corner Table" column, which is about chefs again (F-6) -- a subject she explores almost as much as restaurant owners and her obsession with dessert. She shafts only consumers.

Does Ung ever wonder why her Sunday columns usually are buried in Better Living?

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