Showing posts with label Exposure. Show all posts
Showing posts with label Exposure. Show all posts

Sunday, May 24, 2015

Editor says publisher's pal tipped paper on Bridgegate jam

Drivers of three municipal waste tractor-trailers taking a break in front of a cemetery on Hudson Street in Hackensack on Sunday afternoon.



By VICTOR E. SASSON
EDITOR

On an episode of Carpe Diem, Editor Martin Gottlieb of The Record praised staffers -- several by name -- and said that despite "our share of cutbacks," "the quality of the product comes first."

Gottlieb appeared on the weekly half-hour magazine show produced by Montclair State University some time before indictments were issued in the George Washington Bridge political-retribution scandal on May 1.

The editor praised "traffic reporter" John Cichowski, but noted a friend tipped Publisher Stephen A. Borg about a massive traffic jam at the Fort Lee end of the bridge on the first day of the lane closures in September 2013.

Borg "passed it on to me and I passed it on to Johnnie," Gottlieb said, referring to the Road Warrior columnist.

Borg family

Gottlieb noted the Borg family, owners of North Jersey Media Group, "still live in Bergen County."

Chairman Malcolm A. "Mac" Borg visits the Woodland Park newsroom occasionally, and everyone wants to hear what he has to say, the editor said.

He praised Jennifer A. Borg, vice president/general counsel of North Jersey Media Group, for being active in asking courts to disclose documents officials are trying to keep secret.

The newsroom, he said, is filled with "awfully talented people," including Port Authority reporter Shawn Boburg, political Columnist Charles Stile, Sunday Cartoonist Jimmy Margulies and Alfred Doblin, editor of the Editorial Page.

Gottlieb didn't mention Columnist Mike Kelly.

To see the interview with Gottlieb -- whom the moderator called "one of the most influential journalists in the region" -- click on the following link:

Carpe Diem: Editor Martin Gottlieb of The Record

Today's paper

Five years after his first column on Governor Christie's political image, could Stile possibly have anything new to say (A-1)?

One has to question Gottlieb's judgment on what readers find interesting. Politics is the all-time most boring subject for the front page -- or any page -- of a general-interest newspaper.

The focus should be on what a crappy job the GOP bully is doing as governor of the Garden State, not on his chances for the presidential nomination in 2016.

'Traffic reporter'

For his Sunday column, Cichowski, the paper's traffic reporter, is writing about bicyclists and how much room drivers should give them (L-1).

For the third day in a row, Memorial Day notices appear on L-3, telling readers local Assignment Editors Deirdre Sykes and Dan Sforza must have taken a three-day weekend.

Junk-food trucks

Restaurant critic and Sunday Columnist Elisa Ung is tireless in reporting on the unhealthiest food available in North Jersey.

Today, she leads the Better Living section with a breathless column on a food-truck festival produced by Exposure, a division of NJMG, the publishing company that employs her and pays for all of those artery clogging desserts she crams down her throat (BL-1).

It's hard to understand her enthusiasm for food-truck hot dogs filled with antibiotics, preservatives and other harmful additives.


Other sections

Business, Opinion and Real Estate contain little of interest today.

Travel carries an Associated Press cover story praising the charms of Dominica and Barbados, two small Caribbean islands.

Meanwhile, Jamaican-American readers in Bergen County are wondering when the AP or any other American news medium is going to report on their native island's rampant gun violence.

Every Jamaican living in the United States knows someone on the island who has been robbed or killed by "gunmen" armed with weapons shipped there from America. 


Saturday, August 30, 2014

NJMG unit focuses more and more on making news

Seen at a highway rest area in New York State.


By VICTOR E. SASSON
EDITOR

North Jersey Media Group -- publisher of The Record -- is no longer hiding the promotional activities of one of its units, Exposure.

This is how the publishing company describes Exposure:


"Exposure is a specialty area within North Jersey Media Group (NJMG) that produces unique, local events with mass appeal. Utilizing the marketing strength of NJMG products in North Jersey, Exposure offers advertisers and partners complete marketing and promotional services enabling them to reach the widest audience possible."

The Record is one of the NJMG "products" that have been used to promote Exposure events in notices and feature stories.

Using the Woodland Park daily to spread the word about Exposure further blurs the line between news and marketing that began with the ascendancy of Stephen A. Borg to president and publisher.

Hidden in past

In July 2013, Exposure's role in a poorly organized food-truck event at Overpeck Park wasn't acknowledged until a lack of parking forced hundreds of people to turn away or abandon their cars on highway exits and streets.

Now, a link to the Exposure Web site can be found on NorthJersey.com, and its ads appear prominently in the weekly Hackensack Chronicle and other NJMG publications.

The weekly's thin Aug. 29 edition carried four ads promoting Exposure events:

(201) Brides' Night Out, North Jersey Test Drive Experience, North Jersey Career Fair and Octoberfest Food Truck Mash-Up.

The unfortunate use of the phrase "truck mash-up" may remind The Record's readers of recent fatal accidents involving tractor-trailers and a dump truck.

In fact, this week, three people were literally cooked alive when a dump truck smashed into their car in congested traffic on Route 280 in East Orange, and the vehicle was engulfed in fire.

Today's paper

Page 1 today has lots of soft news -- whale sightings at the shore, a rare story about Lt. Gov. Kim Guadagno, and the low price of gasoline as Labor Day approaches.

The last story is likely to encourage owners of gas-guzzling SUVs to keep their wasteful vehicles, which they usually drive at high speeds, terrorizing other drivers.

The Local section is a mix of police news and features.

Drug care

The big Hackensack news is the arrest of a city man for allegedly possessing a duffle bag of marijuana in his car on Saturday (L-1).

He tried to flee, leaving his 10-month-old daughter in the back seat. 

Not to be undone, a Paterson man, who was charged with delivering cocaine "across North Jersey" on Thursday, had his 3-year-old son with him (L-6).

The two arrests may suggest to head Assignment Editor Deirdre Sykes or her deputy, Dan Sforza, the need to do a story on the lack of day care.

Second look

In his Sunday column on driving under the influence, Staff Writer John Cichowski again appears to be Reporting Under the Influence, with numerous omissions and errors about penalties, according to the Facebook page for Road Warrior Bloopers.

See:

Leave the Road Warrior at home this weekend



Wednesday, July 16, 2014

Stupid front page gets even more stupid below the fold

The lower level of an NJ Transit double-decker rail car. To avoid writing about mass transit and other commuting issues, Road Warrior John Cichowski often goes far afield. Today's Page 1 column is a new low in irrelevance.


By VICTOR E. SASSON
EDITOR

Just when I thought a professional baseball player at his last All-Star Game is the silliest Page 1 photo I have ever seen in The Record, I looked below the fold, only to find the so-called commuting columnist writing about historic New Bridge Landing.

Staff Writer John Cichowksi may be old enough to have fought in the Revolutionary War, but even he seems ashamed of this new, irrelevant tack for the commuting column he has been writing for more than a decade (A-1).

So, in his fourth paragraph, he throws in a familiar locator for commuters, "Only seven miles from the George Washington Bridge ...."

Instead of writing about the sad state of the Steuben House, which was built in 1752, Cichowski should be writing about the sad state of public transit and the resulting nightmarish traffic jams in North Jersey. 

Confusing editing

On the Local front, the lead paragraph of the main story refers to "warring gang sets" in Paterson (L-1).

Is "set" a police term? Does the reporter mean "gang members"?

Where was Production Editor Liz Houlton, asleep at her computer?

Is 'Mr. Green' here?

The reporter notes Jeffrey Ellerbee, one of the three suspects in the July 5 fatal shooting of Genesis Rincon, 12, "may be represented by one of North Jersey's most prominent attorneys, Miles Feinstein" (L-1).

Feinstein won't be representing Ellerbee unless the suspect's family comes up with a hefty retainer, as the attorney makes clear on L-6, where he is quoted as saying he had been approached, but "no arrangements" have been made.

Criminal defense attorneys like Feinstein have been known to ask judges for postponements, explaining in open court, "Your honor, Mr. Green [money] isn't here." 

Hole in head

A photo caption on L-3 shows a flooded street in Cliffside Park and "water gushing out of a drainage hole ...."

Did the copy editor mean to write "sewer grate"?

Maybe Houlton was stuck in traffic and couldn't get to work.

A story on the first Business page expects readers to believe luxury condo buyers are willing to pay $1.1 million to $2 million to live next to a construction site on the Hudson River in Weehawken (L-7).

More about chefs

Better Living is top heavy with stories about chefs, and issues faced by restaurant goers are almost completely ignored, even in the weekly fine-dining restaurant review.

Today, the Better Living cover carries a profile of Kevin Kohler, the chef who opened Cafe Panache in Ramsey 30 years ago this month. (BL-1).

He deserves respect, of course, but why run the piece on the same day as the weekly COFFEE WITH THE CHEF feature on L-2?

Money talks

Of course, restaurants are big advertisers in The Record, but in general, North Jersey Media Group has a hard time keeping journalism and promotion apart.

Tuesday's Better Living section carried a full-page ad for an Englewood event produced by Exposure, a marketing arm of NJMG (L-12).

The event also was promoted in stories.

Let's hope it doesn't turn into the traffic nightmare of Exposure's food-truck event at the new Overpeck Park last summer, when thousands were turned away.


Thursday, August 1, 2013

Blurring the line between business and journalism

The parking lot at The Record's old headquarters at 150 River St. in Hackensack is being used to park cars for jurors, attorneys and visitors to the nearby Bergen County Courthouse. Is the lease between North Jersey Media Group and the state judiciary?


By Victor E. Sasson
Editor

Look how much I've been missing.

I was searching for information about "Exposure," identified on Page L-3 of The Record today as a unit of North Jersey Media Group, and came across  Bergen.com, one of the company's Web site.

"Stay up to date on the latest and greatest events, parties, personalities, shopping events and photo ops happening all around Bergen County," urges the Web site, which carries advertising.

Indigestion

Today's lead item:

"North Jersey eXposure holds 1st annual Food Truck Mash-Up in Ridgefield Park."

The item claims more than 12,000 attended, but says nothing about how many were caught in miles-long traffic jams on Wednesday afternoon, couldn't find parking and went home disappointed.

The photo caption on L-3 says Exposure "produced" the event, in which case it did an inept job. 

By 4:30 Wednesday afternoon -- a half-hour after the starting time -- parking lots in Overpeck Park near the food trucks were full.

There were no signs and no one directing traffic, and county police officers stood dumbly next to barriers, preventing drivers from turning into the lots.

Unappetizing

The sponsor of the conclave of food trucks and related entertainment was Holy Name Medical Center in Teaneck.

The Record hasn't reported what Holy Name paid Exposure, but that explains why the Woodland Park daily promoted the event so tirelessly:

Each piece was a payoff to the hospital for picking Exposure as the producer.

Posts about the food trucks appeared on the Second Helpings blog, and stories in Better Living promoted the event.

On Monday, Food Editor Esther Davidowitz's story on the Food Truck Mash-Up dominated the Better Living cover, but there was no specific mention that Exposure was the producer.

Borg family

The Borgs are experts at blurring the line between business and journalism.

Since marketing whiz Stephen A. Borg took over as publisher, The Record has run flattering stories on:

  • Chairman Malcolm A. "Mac" Borg's best friend, Jon F. Hanson, an adviser to Christie on the Meadowlands.
  • A partner in the Pashman Stein law firm in Hackensack that is frequently retained by NJMG.
  •  And even the woman who sold Hanson and the elder Borg a multimillion dollar business jet. 

Of course, their relationship to the Borgs was never mentioned.
 
Today's paper

Editor Marty Gottlieb blows another front page today on a political column by Charles Stile, one of the staffers who appears to be angling for a job with the Christie administration.

Carl Golden is a former staffer who went on to work as a press aide for two Republican governors, but that hasn't stopped The Record from running his Opinion columns on Christie, the GOP bully.

Stile answers lots of questions about Kentucky that no reader is asking (A-1).

A story on A-3 reports Christie now has endorsements from 43 of the state's 1.8 million registered Democrats.

a red carpet event, a celebrity sighting, a shopping experience or a family festival, we’re there to cover it. That’s why bergen.com has
- See more at: http://www.bergen.com/about/about_bergen.html#sthash.d3aucWrr.dpuf
Stay up-to-date on the latest and greatest events, parties, personalities, shopping events and photo ops happening all around Bergen County, NJ.
If there’s a red carpet event, a celebrity sighting, a shopping experience or a family festival, we’re there to cover it. That’s why bergen.com has
- See more at: http://www.bergen.com/about/about_bergen.html#sthash.d3aucWrr.dpufV
Stay up-to-date on the latest and greatest events, parties, personalities, shopping events and photo ops happening all around Bergen County, NJ.
If there’s a red carpet event, a celebrity sighting, a shopping experience or a family festival, we’re there to cover it. That’s why bergen.com has
- See more at: http://www.bergen.com/about/about_bergen.html#sthash.d3aucWrr.dpuf


Stay up-to-date on the latest and greatest events, parties, personalities, shopping events and photo ops happening all around Bergen County, NJ.
If there’s a red carpet event, a celebrity sighting, a shopping experience or a family festival, we’re there to cover it. That’s why bergen.com has
- See more at: http://www.bergen.com/about/about_bergen.html#sthash.d3aucWrr.dpuf
Stay up-to-date on the latest and greatest events, parties, personalities, shopping events and photo ops happening all around Bergen County, NJ.
If there’s a red carpet event, a celebrity sighting, a shopping experience or a family festival, we’re there to cover it. That’s why bergen.com has
- See more at: http://www.bergen.com/about/about_bergen.html#sthash.d3aucWrr.dpuf