Tuesday, February 24, 2015

Editors' well-honed P.R. machine can't help Christie now

In Hackensack, a small deli on Hudson Street is where heroes go for lunch.


Negative court rulings and polls are making a mockery of The Record's campaign to promote Governor Christie as our next president.

Page 1 today is dominated by a ruling from Superior Court Judge Mary C. Jacobson, who called Christie's greatly reduced pension payments unconstitutional (A-1).

Ruling in a lawsuit brought by public employee unions, the judge said the GOP bully's pledge to fund the pension system in the next budget is another in a succession of "empty promises" (A-6).

She ordered Christie to make the full pension payment he cut by nearly $1.6 billion.

Of course, Editor Martin Gottlieb treats readers with contempt, giving equal prominence to another Charles Stile column that revisits the alleged "bipartisan reforms" that Christie claimed would save the pension system from bankruptcy (A-1).

The column's headline is fit only for readers who are imbeciles:

"Ruling is a black eye when
some good PR is needed"

Hackensack news?

Today's Local section doesn't have any Hackensack news, but Staff Writer Todd South, the reporter once assigned to the city, continues to file stories about war veterans like himself.

Retailing reporter Joan Verdon and Staff Writer Mary Diduch try to persuade readers that Westfield Garden State Plaza and the Paramus police are actually prepared for a terrorist attack (L-3).

Now, the mall and police are taking credit for "preventing injuries to shoppers and mall workers" on Nov. 4, 2013, when a disturbed young man with a rifle invaded Garden State Plaza and fired random shots into the ceiling, then committed suicide in a non-public area.

I recall The Record's photos of Paramus police, who were armed to the teeth, but who arrived after he killed himself.

God forbid the news columns should contain any negative news about malls, among The Record's biggest advertisers.

Unhealthy food

Food Editor Esther Davidowitz continues to promote an unhealthy diet with a Better Living feature on a stuffed-cupcake company (BL-1).

The promotion is sure to be lapped up by the thousands of diabetics in the audience, as well as those watching their weight and cholesterol intake.

How many stuffed cupcakes did Davidowitz bring back to the newsroom?


  1. Mary Diduch is a business reporter? Must be news to her!

    Retailing reporter Joan Verdon and business reporter Mary Diduch try to persuade readers that Westfield Garden State Plaza and the Paramus police are actually prepared for a terrorist attack (L-3).

    1. For the purpose of that story. What's the difference? The piece was pure bullshit, an attempt to deceive the public on behalf of big advertisers and a Johnny Come Lately police department.

  2. Accuracy! Accuracy! Accuracy! Mr. Sasson, something you yourself always criticize.

    Please fact check in the future.


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