Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, November 29, 2013

Borgs are selling the front page to highest bidders

Nov. 16, 2013: Bergen Performing Arts Center in Englewood.


By VICTOR E. SASSON
Editor

Why are shoppers desperate for a bargain and how big retailing chains do on Thanksgiving front page news in The Record today and every year around the holidays?

Does every advertising contract sold by the Borg publishing family include a clause guaranteeing news coverage to Macy's, Target, Walmart and the other retailers whose glossy fliers are keeping the Woodland Park daily afloat?

Mauling the reader

More than a decade ago, The Record created a retail beat, though the reporter wasn't identified as such in her byline.

What has followed are literally millions of words on the opening of new mall stores -- and the abject neglect of so many struggling downtowns --plus such probing journalism as quoting a maker of mattresses as saying his product is the best in all of sleepdom.

The play on words attempted in the Page 1 headline over today's centerpiece falls flat:


Buy, buy holiday


What about all of the pre-Christmas sales that will be chronicled on the front page in less than a month?

The first paragraph also raises the question of when most people eat Thanksgiving dinner. Isn't it early to mid-afternoon?

So, why does The Record report: 

"North Jersey shoppers showed they're willing to reschedule Thanksgiving dinner."

Apparently, that first sentence was based on an interview at the very end of the story with a 19-year-old Paterson man at Best Buy who said he didn't mind missing Thanksgiving dinner to get a good deal on a TV for his mother (A-6).

Puck you, editor says

If only the wealthy Borgs are really interested in how retailers are doing, why did Editor Marty Gottlieb think anyone would care how the pathetic Devils are doing on selling tickets in Newark (A-1).

The hockey team has managed to lift its ranking among 30 teams to 20th from 24th (A-8).

The story doesn't say a word on such factors as the cost of tickets and parking or  whether food and beer prices at the Prudential Center are exorbitant.

Spacey columnist

On the Local front today, Road Warrior John Cichowski is back with a compelling commuting issue:

Finding parking at the mall on Black Friday (L-1).

The silly column for "road warriors" appears just below two stories about the increasing number of people who can't afford to buy food five years after the start of the Great Recession.

Why aren't those stories on Page 1 today?

Record errors

On Wednesday, Cichowski scored a record 21 errors in his column on Monday's meeting of the state Transportation Committee in Trenton, according to a concerned reader.

Some of the mistakes were quotes that were made up, according to the reader.

As an example of the errors, the reader, in an e-mail to managers and editors, noted:


"Road Warrior indicated that Bill Baroni, a PA executive, managed to explain away an unannounced change in a George Washington Bridge traffic pattern that caused five days of gridlock in Fort Lee.
"As the committee chairman and majority of committee members made very clear, Baroni tried, but did not manage, to explain away or provide all needed documents and information about the unannounced change that only caused four days -- not five -- of gridlock."

To read the full e-mail, see the Facebook page for Road Warrior Blooppers:

Is the Road Warrior hard of hearing?

Local yokels

In today's Local section, Deputy Assignment Editor Dan Sfroza again fell flat on his face in attempting to fill the section with legitimate local news:

Check out the long, wire-service obituaries for Alfred Feld, Jane Kean and Ye Htut -- three more people you have never heard of (L-5).




Thursday, November 24, 2011

They give thanks for all the advertising

A Turkey.
The Record is setting records for the number of "turkeys" on staff, including interim
 Editor Doug Clancy, Assignment Editor Deirdre Sykes, Projects Editor Tim
Nostrand, Production Editor Liz Houlton, Editorial Page Editor Alfred P. Doblin,
 and Columnists Mike Kelly, John Cichowski and Bill Ervolino.












Multimillionaire Publisher Stephen A. Borg must be patting himself on the back for today's advertising-rich, Thanksgiving edition of The Record.


Four A-sections, two Better Living sections and a 2-inch-thick sheaf of glossy Black Friday sales fliers must set some sort of recession record.


I felt good just recycling all that paper.


But interim Editor Doug Clancy couldn't avoid filling Page 1 with the have-nots --  who Borg never gives any thought to.


Thanksgiving parade


Cancerous Garfield residents, legal immigrants forced to wait years for visas and low-income people who can't afford a lawyer -- that's quite a parade of unfortunates.


The major element on the front page notes, "Getting a visa to legally reside in the United States can take years."


But the lazy assignment desk under Editor Deirdre Sykes prefers hot-button stories about illegals, and has no intention of exposing the bureaucratic, expensive legal system that is the chief cause of illegal immigration.


The heart-warming, legal immigration story is rare in another way, featuring gorgeous photographs on A-1 and A-8 from the talented staff that Clancy and the other editors often reject in favor of wire-service photos from around the world.


Local losers


The sappy Thanksgiving editorial on A-22 just rubs salt in the wounds of readers upset at how the ascendancy of the younger Borg has coincided with an erosion of local news coverage, especially in Hackensack.


In Sykes' Local section, a story on the Hackensack school board naming a second interim superintendent is missing background on what happened to the original superintendent or who that was (L-2).


Curse of the Irish


Readers can count themselves lucky if they looked at Mike Kelly's nausea-inducing "turkeys" column before they ate their big holiday dinner (L-3).


As usual, Kelly thanks his family for being his "anchor" -- when he should be thanking his assignment editor for not spiking most of his columns or his readers for tolerating his endless pushing around of words.


I didn't see any advice in Better Living this year about where to find a naturally raised turkey, but today, Food Editor Susan Leigh Sherrill passes along recipes for additive-filled leftovers (F-1 and F-4).


One bright spot in the paper today, especially if you care about the environment, is former Editorial Page staffer Jim Wright's column on the "incredible comeback" of the bald eagle and the rebound of other birds (F-7).


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Sunday, November 6, 2011

PSE&G ads are an insult to customers

This ad appears on NorthJersey.com


I wonder how many utility customers agree with this ad, which appears on NorthJersey.com, the Web site of North Jersey Media Group?


A similar, self-congratulatory, full-page PSE&G ad appears today on Page F-12 of The Record, in the Better Living section.

Maybe the ads explain why the paper's editors seem to be going out of their way to treat Public Service Electric and Gas Co. gently in the wake of massive outages from last weekend's nor'easter. 

Again today, the anger and frustration of customers still without lights, heat and hot water are buried at the end of the Page 1 story, which focuses on rate-hike requests "months or years"  down the road.

Fall back, take a nap



Interim Editor Doug Clancy's first Sunday paper is a snoozer.

The off lead on the front page is a slow-moving process story on privatization of state services that doesn't even mention the disastrous, private automobile inspections put into place by the last governor named Christie -- Christie Whitman.

Also on A-1 is a story about two women who competed in today's New York City Marathon in memory of their marathon-running father. So what?

A far better choice for Page 1, and a story of wider interest, is coverage of Friday's "Seniors in Suburbia" conference in Paramus that the editors held for a day -- especially in view of how senior citizens in the audience projected a new image.

Negative stories

Staff Writer Colleen Diskin reports on the Local front today that one panelist said the "senior community is often portrayed as being a population in need rather than as a population that has something to offer in a community."

Of course, Diskin doesn't mention that her assignment editor has had her write story after story recently that portrayed seniors in just those negative terms.

The assignment desk under Editor Deirdre Sykes has become so addicted to turning out filler based on reports, surveys and statistics no one batted an eye at Road Warrior John Cichowski's latest, sleep-inducing column on the cost of road fatalities (L-1).

Most of Local today is heavy on election coverage and death notices and light on municipal coverage.

Let's get fat

In Better Living, the photo of a rail-thin Asian woman is really inappropriate for a story urging readers to do at least 15 minutes of exercise a day (F-5).

And the photo is a counterpoint to Restaurant Reviewer Elisa Ung's pudgy cheeks on F-1, where her Sunday column informs readers she will personally taste every cookie submitted to the paper's annual let's-get-fat contest.

No editorial appears in the Opinion section taking PSE&G to task for its slow response to the massive outages, but a reader who lost power for at least six days had a lot to say (O-3):

"I guess when you're a monopoly you really don't have to worry about what your customers think of you," Richard Dalin of North Haledon says in a letter to the editor.

Indeed, Clancy should ask the paper's non-profit reporter, Harvy Lipman, to get off his ass and explore why a utility that provides an essential service -- but has no competition -- should be profit making. 

PSE&G would have done a far better job restoring power, if it didn't have to worry about paying overtime, hiring extra crews and seeking rate increases to compensate.


More shameless promotion


Travel Editor Jill Schensul is urging fliers to spend more time in airports, with an upbeat, promotional column on "real restaurant dining."


It's weird to see this pet-loving vegetarian recommend steak and barbecue restaurants, but not provide readers with a list of non-meat alternatives (T-1 and T-5).


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